Fundamentals of Google Ads

There are over 2.4 billion searches on Google every day - and yet, many businesses are not able to leverage this tremendous traffic flow to their advantage, because they lack the knowledge necessary to create and manage a successful ad campaign.

You can drive new qualified customers to your business, from anywhere in the world, from anyone using Google. The hard part is setting up campaigns that actually work.

In this course we'll give you the blueprint to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business.

• Set up an clear & concise campaign structure
• Set up conversion tracking
• Add relevant audience, set bids and budgets and targeting
• Navigate through the Google Ads Dashboard
• Optimize campaigns to generate conversions and increase profits